First, we want to thank our members SO much for making week 1 of reopening a success. We enjoyed seeing you and we are glad you could get into the gym and move in a safe way. We really appreciate the extra work you’ve all done to keep the gym clean and being patient with our coaches while we’re all living with new health guidelines. We’re learning more every week and will continue to listen to you and our public health officials. We’re excited for the weeks and months to come.
Our country is going through a difficult time so far in 2020. Lives have been impacted greatly by the pandemic and historically with racial injustice and discrimination that many are demonstrating against nationally and in our local community. And now, the CrossFit CEO has weighed in, seemingly fanning the flames of both a serious health and social crisis. We wanted to make it clear to you on where we, the owners of FCCF, stand.
Our mission is to be a family friendly organization that promotes health, fitness, and overall prosperity and to provide an inclusive, safe haven from the chaos of everyday life.
Our values are as follows:
- People & relationships over head count
- Consistency across our services
- Celebrate bright spots and successes
- Work together to achieve our goals
- Committed to a “help first” culture
- Be accepting of feedback
We stand against behavior that contradicts our values which includes the commentary expressed by the CrossFit CEO. We don’t believe his comments fall in line with our mission. Therefore, the ownership team decided to end our affiliation with CrossFit, effective immediately.
From the very first day we opened our doors in southeast Louisville, Kentucky, our mantra has been “Drive. Positivity. Community.” We love the fitness methodology that CrossFit is built upon: constantly varied, functional movements, performed safely with relative intensity. This methodology has shown to produce real results and made folks healthier and happier. It’s given us an extended family of people who value each others’ success as much as their own. The words of one CEO won’t change that for us.
Given the current social climate of our nation, and especially in our local community, we want to move forward embracing our own stated values in hopes to bring about meaningful change to the health and wellbeing of everyone in our community. Our name may change, but our purpose will not.
“We’re supporting and trying to help people with health and wellness. Not only are you going to come here and get fit, you’re going to get educated at the same time, on nutrition, on how to move properly, not just with a barbell or trying to do pull-ups or push-ups, but in your everyday life.”Brian Holmes – Owner & Founder
“Our gym is built on community. That’s our structure. We do everything for the members… There’s a lot of negativity around. We’re all about 100% positivity. We’re here to help everybody and make everybody better as a team.”Trent Miller – Owner & Coach
“We really care about how people function outside these walls in this gym and we want people to be better, more functional humans for as many years of their lives as we can possibly make them. And we want that for the people they care about, because we feel like it makes the community better.”John Stammerman – Owner & Coach
You can read more at and watch our “WHY’s” video. If you have any questions or concerns please reach out to us.
– Brian, Trent, & John