FCCF Branding Guidelines
Fern Creek CrossFit’s distinct marks, typography, seal, and color palettes combine to create a visual identity for the gym community. All groups within the Fern Creek CrossFit community should be able to follow these guidelines while allowing each area’s individuality to shine through.
Logos
Each day, many people around our community see communication materials from Fern Creek CrossFit. Because every social media post, brochure, video, and website represents the gym, it’s important that we present a unified image. The logo and the style guidelines for its use will help Fern Creek CrossFit present its messages clearly, consistently, and memorably. Downloadable versions of the logos are available below.
Colors
The official Fern Creek CrossFit colors are blue, red and gray. They are key components of our brand standards, and are the recommended colors for use by all gym groups. Consistent use and careful matching are essential in establishing and maintaining a unified image. Below are specific color codes.
FCCF Dark Blue
FCCF Dark Red
FCCF Black
FCCF Medium Gray
FCCF Medium Blue
FCCF Medium Red
FCCF Dark Gray
FCCF White
Fonts
Fonts, much like colors, need to be consistently used. The Fern Creek CrossFit logo uses a bold font called Teko. Headings should also use this font. For all other type the font Helvetica, Arial, or systems san-serif default should be used. Careful matching are essential in establishing and maintaining a unified image. Below are specific font styles.
Teko – downloadable from Google Fonts
Normal
Drive, Positivity, and Community
Italics
Drive, Positivity, and Community
Bold
Drive, Positivity, and Community
Bold Italics
Drive, Positivity, and Community