Fern Creek CrossFit’s Coaching Development Program

Fern Creek CrossFit (FCCF) sets itself apart from other CrossFit programs, through the results of our athletes. Those results come from athlete effort, and behind that effort is our inspiring and well educated professional CrossFit coaching staff.

We believe that all programs administer at FCCF should be of the highest quality and consistency. Every athlete should leave each class feeling as though they made progress in their performance, learned something of value, and were inspired to reach the goals they set out in our Goal Setting Program.

As our athlete community grows, our staff must grow as well. To ensure quality is not lost, and that we best utilize the resources within our own community, FCCF has created the Fern Creek CrossFit Coaching Development Program. We are excited to announce our Coaching Development Program will be lead by Coach Robbie Brown. Robbie has been a dedicated athlete and coach for many years at FCCF. His valuable experience and expertise will help nurture a strong professional coaching staff for many years to come.

Coach Robbie Brown (with Daughter Peyton)

Program Goals

The Coaching Development Program will educate incoming coaches about our specific program, standards, and community. Additionally, the program aims to enhance individual coaching differences and contributions, while maintaining a high level of cohesion.

Adding new people and new points of view is exciting and valuable. At the same time, we value maintaining specific standards and codes of conduct.

Training Program Details

Coaches in Training will learn coaching skills through a shadowing process, reading and research assignments, and competency assessments. The FCCF Coaching Development Program is extensive and challenging. Coaches in Training will participate in over 60 hours of shadowing and mentoring during the program with countless other hours of studying.

As athletes, you’ll notice that the floor Coach may have Coaches in Training shadowing during class. They are there to observe both the coach, and the class as a whole. Initially, they are not expected to interact in any way while shadowing.

Eventually Coaches in Training will move from shadowing, to coaching part of your class, and then to coaching the entire thing. During this time, the normal floor Coach will be present, but will not be the Coach on the floor (in charge).

Coaches in Training will gain knowledge through outside resources. These resources include an extensive reading list, website research, and event attendance requirements. We want them to be integral members of our FCCF community, but also a part of the larger CrossFit community.

Any feedback you have on our coaches in training is welcome. Please keep in mind that those in the program have shown a dedication to CrossFit and learning, a passion for teaching others, and a love for FCCF specifically!

We are moving!

Our community is our main priority, and in order to continue investing in our athletes, we must continually invest in our equipment and facilities. Our current home has served us well, but through the gracious support of our community we are now able to move into a new space, more suited for our activities.

Our new home at 4756 Bardstown Rd. Louisville, KY 40218 is located just 1.5 miles north of our current facility on the corner of Bardstown Rd. and Watterson Trail. The new facility will host a grand opening on Saturday October 31, 2020.

The new facility will boast many new improvements including,

  • Multiple restrooms with shower facilities
  • Larger parking areas
  • Easier access in and out of the facility with dedicated traffic lights
  • Improved running areas
  • Air conditioning!

We will be relocating equipment October 23-25, 2020. Class times will be reduced and communicated to all members.

We look forward to seeing you in our new space.

3 Reasons Why You Can’t Lose Weight

We’ve been in the fitness industry for many, many years and one of the most popular questions we get is this:

How do I lose weight and keep it off for good?

Let’s start by saying there’s no secret diet or magic pill that will get you real results. Our goal at Fern Creek CrossFit is to teach you healthy, sustainable habits that will move you towards your goals each and every day. 

Here are 3 of the most common reasons why you may not be shedding those unwanted pounds:

1. You’re over-estimating the amount of calories you’re burning

Virtually every cardio machine in the gym gives an estimate of the number of calories you are burning while working out. If you wear an Apple Watch or a Fitbit (or another similar device) the amount of calories you burn during an activity are being tracked. Unfortunately, studies show that these devices may be inaccurate in these calculations… by quite a bit. For instance, a 2010 study from the UC San Francisco’s Human Performance Center found that the elliptical trainer (who hasn’t been on one of those for 45 minutes of your life that you won’t get back), over estimates the number of calories burned by an average of 19%! Here’s the breakdown:

  • Treadmill: overestimates by 13%
  • Stair climber: overestimates by 12%
  • Elliptical: overestimates by a huge 42% ?

The number on the screen does not give you permission to grab an extra donut.

When you start a new workout program where you’re up and active at least 3-4 days a week, you will be hungrier throughout the day. This is not a bad thing! If you already have unhealthy eating habits, you’re now just eating more food with refined carbohydrates which may stall results or even cause weight gain.

Track what you eat using a tool like MyFitnessPal or MacroStax. The simple task of writing down what you eat will help you eat better foods and get your daily intake to a level supported by your activity. We can help you figure out those numbers. Just let us know.

2. You spend the weekend “un-doing” all of your hard work.

After pushing yourself in the gym all week, it’s easy to give yourself a pass on the weekend to order dessert, eat your favorite snacks, or ask for another bowl of chips to go with that queso. You earned it, right? There’s certainly nothing wrong with treating yourself once in a while to some of your favorite foods. But people oftentimes underestimate how easy it is to “out-eat” the workouts they did. Breaking this habit requires a mindset shift from the idea that you “earn unhealthy food choices” to pursuing a lifestyle of health and nutrition. We want you to properly fuel your body, enjoy a few intentional treats here and there, and rewrite your story to the weight/size/dress/pair of jeans/etc. you’ve been dreaming about for so long. That feeling is the best dessert!

Proper nutritional habits partnered with all the hard work you’re putting in at the gym and proper amounts of rest will do wonders for your body!

3. You’re looking at the wrong number.

The number on the scale doesn’t tell the whole story. Your weight is one single point of data. That’s it. Don’t get so hung up on it in the first place. We don’t worry so much about how many inches tall we are, right? The scale doesn’t define what you’re capable of. It’s an indicator. I can give you a long list of indicators that are just as important:

  • Skeletal muscle mass in pounds
  • Body fat percentage
  • Total daily energy expenditure in calories
  • Triglycerides and Cholesterol
  • 1 rep max front squat in pounds
  • Mile run time in minutes and seconds
  • Max pull-ups in 60 seconds
  • Max push-ups in 60 seconds
  • Max plank hold in seconds
  • 3 rep max deadlift in pounds
  • Time to complete Fran
  • Time to complete Grace
  • Time to complete Isabelle
  • Time to complete Jackie
  • Time to complete Diane

All of these are indicators that help define who you are an a continuum of wellness and fitness (and happiness). We believe if you can deadlift twice your bodyweight, run a 9-minute mile, and finish Grace is under 5 minutes, your health metrics are good and headed in the right direction.

We’ve seen members gain a few pounds on the scale after 6 months in the gym only to find out that they lost 3% body fat and gained lean muscle mass. The best part was, they lost inches around their waist and fit into clothes they hadn’t worn in years. We have an InBody body composition scanning machine in the gym just for this reason. We can give you a better understanding of what’s going on with your body that the number on the scale cannot.

Bottom Line

Realize where you are now is simply a starting point. The only way to make real progress is to put in the effort each day on a consistent basis. The destination is the journey.

Who am I?

Your life is your story. Write well. Edit often.

What’s the story you tell yourself? It’s always evolving and changing based on your experiences. The facts about your past can’t change, but the story you tell yourself about them absolutely can.

Rewrite Your Story

Rewriting your story isn’t about denying the bad things that happened or pretending that they’re good things. It’s about finding meaning in the events of your life, to recognize the learning and growth. It’s about how those events made you who you are. It’s about appreciating that person and taking ownership of where you want to go next.

Fitness Leads to Happiness

Fitness sits on a spectrum that starts on the left with sickness, then moves to wellness, next to fitness, and finally to happiness. We’ve experienced it firsthand, both in our own lives and with our members. When people are healthier and fitter, they are happier.

Wellness to Fitness to Happiness Spectrum

That’s not to say that bad things don’t still happen to us. We’re in the middle of a 100-year pandemic with COVID-19. Not many saw that coming. The world is a rough place. It will knock you down. We just have to keep getting back up. We have to prepare for the fight in whatever form it comes next. Our fitness is the tool that helps us. We need to be stronger than the world is bad.

So what monsters do you face in the story you tell yourself? We know they seem too big to overcome. We once thought ours were too. We can help you start to rewrite your story. Time to exercise your demons – they’ll be doing jumping jacks before you know it!

Who am I?

I want to be healthier and stronger, both physically and emotionally. I want to be a more functional human being and a better version of myself for as many years of my life as I can. I want the same for my family my friends and my community. 

I want to embrace the journey and learn from my mistakes. Failure doesn’t define who I am, because it paves the road ahead for me to become better. And I want to be associated with the community that encourages me, supports me, and values my success as much as their own.

I am a member of Fern Creek CrossFit. And this is where I go to get healthier, stronger, and feel great.

Your New Gym

After this current pandemic, folks are finding themselves in one of two situations:

  1. You have concerns about going back to your previous gym due to safety concerns.
  2. You haven’t been exercising and this pandemic has shown you how important it is to make your health and fitness a priority in your life.

Our coaches and staff have been involved with exercise, fitness, personal training, and team sports for more than 20 years. We’ll do our best to explain the various options out there for you, in hopes to make your return a safe and positive experience.

And don’t worry, this isn’t going to be us telling you why our gym is the best and everyone should be a member at Fern Creek CrossFit. It’s not for everyone, nor do we want everyone.

Here are 3 types of gym options/memberships:

  1. Globo Gyms
    Think Planet Fitness, LA Fitness, YMCA or similar. These gyms have low ($10-40/month) “access” fees. They usually involve a lengthy contract and very little help once you join. There are endless rows of cardio equipment and plenty of free weights and machines. Some of these gyms may even include large group classes of 20+ members. If low cost, and little coaching or direction is your “thing”; this may be a good fit for you. That’s not a bad thing, however, this style of gym is usually best suited for a very motivated gym goer who doesn’t require much oversight, help, or accountability.
  2. “Boot Camps”
    Here is where businesses like Orange Theory, F45, Burn Boot Camp, Fit Body Boot Camp land. These gyms will have a higher price point than Globo Gyms ($99-199/mon). They almost always have an initial offer of 2-4 weeks free, to help get you in the door. They provide high intensity interval training (HIIT) and often include some piece of technology to measure your effort during the workout. You’ll perform mostly bodyweight movements with some additional equipment like sandbags, battle ropes, dumbbells and kettlebells.
  3. The “Wellness” Center
    There is a growing trend in fitness to collaborate with other health and fitness professionals in effort to offer more to their clientele. At facilities like these, you may see massage therapists, chiropractors, physical therapist, nutrition coaches, fitness coaches and others all working together as a team, to best meet the clients needs.

All in all, these kinds of gyms are super popular and do a good job motivating people to make a change.

The biggest complaints we hear from people that leave these kinds of places and join with us is the classes are too large or there’s not enough individual attention towards the members needs and goals. In other words, they don’t really get coached and there’s a bit of a cookie-cutter feel.

Our Take on Fitness

At our facility, memberships starts with a conversation. We need to learn our member’s individual needs and goals first. From that discussion, we prescribe options for the best way to reach their goals. This may include one on one personal training, individualized nutrition coaching and/or some group classes.

Depending on the individual and their specific needs, each of the options above can be beneficial. The truth is that none of them will work if you cannot show up consistently. The best facilities in the world, with all the top professionals and equipment don’t matter if you’re not willing to show up.

We believe in having coaches and a community to hold you accountable, keep encouraging you to make progress, and have fun along they way.

We are now Fern Creek CrossFit

First, we want to thank our members SO much for making week 1 of reopening a success. We enjoyed seeing you and we are glad you could get into the gym and move in a safe way. We really appreciate the extra work you’ve all done to keep the gym clean and being patient with our coaches while we’re all living with new health guidelines. We’re learning more every week and will continue to listen to you and our public health officials. We’re excited for the weeks and months to come.

Our country is going through a difficult time so far in 2020. Lives have been impacted greatly by the pandemic and historically with racial injustice and discrimination that many are demonstrating against nationally and in our local community. And now, the CrossFit CEO has weighed in, seemingly fanning the flames of both a serious health and social crisis. We wanted to make it clear to you on where we, the owners of FCCF, stand.

Our mission is to be a family friendly organization that promotes health, fitness, and overall prosperity and to provide an inclusive, safe haven from the chaos of everyday life. 

Our values are as follows:

  • People & relationships over head count
  • Consistency across our services
  • Celebrate bright spots and successes
  • Work together to achieve our goals
  • Committed to a “help first” culture
  • Be accepting of feedback

We stand against behavior that contradicts our values which includes the commentary expressed by the CrossFit CEO. We don’t believe his comments fall in line with our mission. Therefore, the ownership team decided to end our affiliation with CrossFit, effective immediately.


From the very first day we opened our doors in southeast Louisville, Kentucky, our mantra has been “Drive. Positivity. Community.” We love the fitness methodology that CrossFit is built upon: constantly varied, functional movements, performed safely with relative intensity. This methodology has shown to produce real results and made folks healthier and happier. It’s given us an extended family of people who value each others’ success as much as their own. The words of one CEO won’t change that for us.

Given the current social climate of our nation, and especially in our local community, we want to move forward embracing our own stated values in hopes to bring about meaningful change to the health and wellbeing of everyone in our community. Our name may change, but our purpose will not.

“We’re supporting and trying to help people with health and wellness. Not only are you going to come here and get fit, you’re going to get educated at the same time, on nutrition, on how to move properly, not just with a barbell or trying to do pull-ups or push-ups, but in your everyday life.”

Brian Holmes – Owner & Founder

“Our gym is built on community. That’s our structure. We do everything for the members… There’s a lot of negativity around. We’re all about 100% positivity. We’re here to help everybody and make everybody better as a team.”

Trent Miller – Owner & Coach

“We really care about how people function outside these walls in this gym and we want people to be better, more functional humans for as many years of their lives as we can possibly make them. And we want that for the people they care about, because we feel like it makes the community better.”

John Stammerman – Owner & Coach

You can read more at and watch our “WHY’s” video. If you have any questions or concerns please reach out to us.

– Brian, Trent, & John